Whether you want to grow your brand through social media or market your solution on other platforms, developing a Marketing strategy is essential. And a here’s a tool to help you with that.

What is this for?

A good marketing strategy defines how your organization will come up with means to achieve its communications aims on supporting platforms and tools it will use to achieve this
Without a strategy, you might be marketing for the sake of marketing. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results

Canvas Guide

Step 1

Download this PDF and print it on A3. You can also draw it out on a paper if you can’t print

Step 2

List down your Customer’s Problem in a statement. Keep this in mind while you put down your Marketing Strategy so that you build a strategy based on your Customer’s problem statement

Step 3

In the next section, list down who are you going to Target when you market your solution. Mention the kind of audience you wish to focus on.

Step 4

Make a list of all the things that you are going to Offer to your targeted market audience

Step 5

Think of creative ways by which you can grab people’s Attention. What is it that you can do to involve people so that they become aware about your solution? List those idea down in this section

Step 6

Write a gist about what are you going to Say when you market your solution. A few statements about your solution, how it is beneficial to the society, why should people use it/be a part of it etc.

Step 7

Now that you have come up with ways to grab people’s attention, list down the actions against these ideas. How will you convert the Attention into Action. Come up with a plan for each of your idea, and how you will deliver them

Step 8

In this section, you have to come up with an extraordinary idea to turn your Customer’s into Fans. Come up with an USP (Unique Selling Proposition) for your solution. Which attracts more and more customers .

Step 9

Have a long term vision set for your business. Write down where you want to be In the future, and what you want to achieve

Step 10

List down all the Platforms you plan on targeting to market your products. (Ex: Facebook, Instagram, Twitter etc.)

Step 11

In this section, list down what task needs to happen and by when. Now that you have put your plan of action, just write down your Deadlines so that you can be on track