It’s hard to believe now, but there was not a single branded retail store in India until 1990 and a thriving food ecosystem with unimaginable number of Kirana stores, that were forging many relationships and also a melting pot for many neighborhood discussions. Early 2000s saw the birth of the “hypermarket” and the beginning of the end for traditional grocery stores. We saw Indian and foreign brands mastering the art of altering shopping behavior and became aggressive competition to kirana stores, luring customers in with the promise of one-stop shopping on everything from a TV to a watermelon.
This program is an attempt to work closely with the Kirana Stores and fight back the system that left many thousands entrepreneurs with no option. Volunteer Business Coaches will ensure Kirana stores see an alter life and a successful come back. In about 6 months, working part-time, we will not only see sustainable businesses flourishing but also bring hope to small farmers who could now sell directly to these kirana stores.
The Program brings together a network of young Kirana Warriors (Volunteer Coaches) who bring in effective marketing techniques, technology, and innovative ways that could help rebuild the lost charm, energize new relationships and get more customers do business with local stores.
Join the human-centered entrepreneurship and leadership journey that builds capacity with all stakeholders. Volunteers will bring in their classroom learings and will also undergo a foundation course to assist Kirana store owners and specialize in the following areas:
Digital and Financial Literacy
Marketing, Sales and Branding Practices
Shop Management Practices
Build Strong Consumer Experiences